Derek Price

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Rob Rowsell reviews Chapter 1 of his award winning book Addicted to Life! Before he became a successful real estate investor, Rob lived a life of substance abuse on the streets. For the process of change to start, he first decided that he had to be done with that life.

You must be done if you want to walk through the doors to a new life.Are You Ready To Change? You Must Tell Yourself, “I Have Got To Be Done!”

The series starts with Rob deep in the throes of his drug addled, prison bound lifestyle. He shares photos of his mug shots. His old beat up Geo Prism also make the slideshow. Those pictures remind him of how far he has come.

When he walked into his parole officer’s office, he had made the resolution that his life had to change. Though the crack pipe resting in his shirt pocket was still warm, he had never believed anything so strongly. Something told the parole officer that he deserved one last chance to get clean. She declared him a free man, as long as he got a sponsor and completed rehab.

It turned out that last chance what all Rob needed. Since that day, God has guided Rob through the many steps detailed in ATL. Today, he runs a successful real estate investing business. The Lord has used Rob’s story to help countless others since he took that first step. Are you ready to make that change, too?

Want to read about the rest of Rob’s amazing story? Buy the book Addicted to Life today.

Join Our Community

Do you own multi-family properties? If not, would you like to one day? Then you should consider joining our online discussion group, the ATL Inner Circle Community! Each month, Rob Rowsell will teach you what you must do in order to build wealth in the real estate business. It’s not as easy as it looks! Property taxes, liens, and legal fees can all be hard to navigate, so having a successful guide in your corner like Rob is a must! Sign up today!

Review parts 1 through 15 for details and thinking, then utilize the Recipe for Change.

Part 9 – Profit Protector

Pocket ProtectorRemember the Pocket Protectors from the past? Perhaps you are not old enough, so let me explain. They were made of plastic and would slide inside of your shirt pocket. When you slipped your pens and screw drivers in and out of the pockets protector it kept your shirt from getting ink stained or torn. They simply protected your pockets from wear and tear. Very handy devices from the past. Does anyone still use them?

I want to introduce a new protector call a “Profit Protector”. It is designed to insure profits for you business.

Here are a few questions to gather your thoughts:

  • What day of the month does your business break even?
  • Do you track your CODB (Monthly cost of doing business)?
  • Do you track your daily gross profit dollars?
  • Are you stacking up cash?
  • Do you have sufficient working capital? (3 times monthly sales)
  • Do you have sufficient reserve money? (6 times CODB)

Back in 1992 we required a gross profit of 42% to make money. In the year 2011, it required 61% to make money. Are you a student of your profit? Are you as student of your CODB?

Become a Profit Protector!

Would you like to join the club?

The Recipe for Change

When you’re baking a cake, there are certain ingredients that are necessary for the cake to come out as planned. You need to follow a step by step procedure. Include all portions as described, mix as indicated, then cook for the optimum time and temperature. Any variation from the recipe may cause an incomplete and utter disaster! If you don’t follow the recipe, you will not get the results you were expecting.

When you’re leading your company and staff through change, a recipe would be very helpful, so here it is:

  1. You must be totally committed to the change (1 gallon)
  2. It must be well defined and written (1 pint)
  3. You must be willing to accept the push back and resistance (1 quart)
  4. Create the WHY story to sell to sell your staff (Five Pounds)
  5. Talk to them one-on-one (1 Tablespoon)
  6. Give them time to adjust mentally to the change (Let Marinate 1 week)
  7. Let them express their feelings (Snap-Crackle-Pop)
  8. Set a rollout date for the change to occur (Cook Time 10 Days)
  9. Have many training sessions before rollout (Mixing steps)
  10. Establish the change as a habit (Tasting the results)

This is a quick and simple recipe for change. Follow the ingredients and steps, and see what results you will achieve. Review parts 1 through 15 for more details and thinking.

Management is the formula.

Leadership is the essential catalyst.

You are the stick that stirs the ingredients.

Review parts 1 through 15 for details and thinking, then utilize the Recipe for Change.

Part 6 – “What If?”

“What if” is a short but effective story line for business thinking.

See below your checklist for “what if” success. Are the following items being executed?

  • You must have your BOX defined.
  • Your systems must be written.
  • Leadership must be present.
  • Management must be present.
  • Behavioral coaching must happen.
  • EPS – Mentoring sessions with all staff members weekly for 15 minutes,
  • STS – Staff Training Session weekly 30-45 minutes must happen.
  • BPS – Business Performance Session weekly must happen.
  • Can you define your WHY?
  • Are you able to sell your Vision?
  • Can you define your recipe for success? Do your staff members know the recipe?
  • Are your people willing and able? Or are they unwilling and unable?
  • Is there anyone that needs to get off the bus?
  • Are you recruiting weekly?

The Recipe for Change

When you’re baking a cake, there are certain ingredients that are necessary for the cake to come out as planned. You need to follow a step by step procedure. Include all portions as described, mix as indicated, then cook for the optimum time and temperature. Any variation from the recipe may cause an incomplete and utter disaster! If you don’t follow the recipe, you will not get the results you were expecting.

When you’re leading your company and staff through change, a recipe would be very helpful, so here it is:

  1. You must be totally committed to the change (1 gallon)
  2. It must be well defined and written (1 pint)
  3. You must be willing to accept the push back and resistance (1 quart)
  4. Create the WHY story to sell to sell your staff (Five Pounds)
  5. Talk to them one-on-one (1 Tablespoon)
  6. Give them time to adjust mentally to the change (Let Marinate 1 week)
  7. Let them express their feelings (Snap-Crackle-Pop)
  8. Set a rollout date for the change to occur (Cook Time 10 Days)
  9. Have many training sessions before rollout (Mixing steps)
  10. Establish the change as a habit (Tasting the results)

This is a quick and simple recipe for change. Follow the ingredients and steps, and see what results you will achieve. Review parts 1 through 15 for more details and thinking.

Management is the formula.

Leadership is the essential catalyst.

You are the stick that stirs the ingredients.